Activating Contextual Data in the SSP

The details how to pass "iris_context" and the "iris_id" from the ad server to the SSP.

Passing the “iris_context” Key-Value Pair:

Overview: Passing the values in the “iris_context” key from the Ad Server to your SSP.

  • If your demand partner (SSP in this case) is being called directly by your ad server, you will need to ensure the “iris_context” key and all values flow through from your initial ad request to your SSP partners

  • This is done using macros inserted into your demand partner ad tags that reference the “context” values passed to your ad server

Your demand partner should specify which key in their ad request needs to be populated with the “iris_context” value, as this will be different from partner to partner

Compatible SSPs:

The “iris_context” key is compatible with any SSPs via both pre-bid and tag integrations.

Please consult your ad server on which macros to use to pass the “iris_id” value, and consult your demand partner on which key to populate those values into.

Passing the “iris_id” Key-Value Pair:

Overview: Passing the values in the “iris_id” key from the Ad Server to your SSP.

  • If your demand partner is being called directly by your ad server, you will need to ensure the “iris_id” key value flows through from your initial ad request to your SSP partners

  • This is done using macros inserted into your demand partner ad tags that reference the “iris_id” value passed to your ad server

Your demand partner should specify which key in their ad request needs to be populated with the “context” values, as this will be different from partner to partner

Compatible SSPs:

The “iris_id” key is compatible with any SSPs via both pre-bid and tag integrations.

Please consult your ad server on which macros to use to pass the “context” values, and consult your demand partner on which key to populate those values into.

Google Ad Manager to Telaria Example

An example of how to map "iris_context" from Google Ad Manager into the Telaria SSP can be found here. This contains details on how Google Ad Manager's Pattern Match Macro works.

Once Completed

Once you've configured the "iris_context" and "iris_id" passing to the SSP, the next step is to configure contextual impression tracking, Please read this page: Tracking and Reporting.