The following explains how to pass the “context” and "iris_id" values received from the IRIS.TV Context API to your Ad Server.
Once you have installed the Context API or Context Script you will need to pass the data from IRIS.TV to your Ad Server. See the following information for how to do this across each Ad Server.
Ad Server Specific Documentation
Once you've completed passing the contextual segments and iris_id to your ad server, you can move to Passing Contextual Data from the Ad Server to the SSP.