Activating Contextual Data in your Ad Server

The following explains how to pass the “context” and "iris_id" values received from the IRIS.TV Context API to your Ad Server.

Sending Contextual Data to the Ad Server

Prerequisite: Your ad server must support passing custom key-value pairs that flow through the demand chain using macros

Please consult your ad server’s documentation to learn how custom key-value pairs are passed in the ad request.

Passing the “context” values to the Ad Server:

Overview: Passing the “context” values received from IRIS.TV as a Custom Key-Value Pair into the initial ad request.

  • In your ad server create a new custom key-value pair called “iris_context”.

  • Pass the “context” values from the IRIS.TV Context API as comma-separated values into the “iris_context” key.

Passing the “iris_id” value to the Ad Server:

Overview: Passing the “iris_id” values received from IRIS.TV as a Custom Key-Value Pair into the initial ad request.

  • In your ad server create a new custom key-value pair called “iris_id”.

  • Pass the “iris_id” values from the IRIS.TV Context API as a values into the “iris_id” key.

Google Ad Manager Example

An example on how pass both the "context" and "iris_id" fields can be found here

Once Completed

Once you've completed passing the contextual segments and iris_id to your ad server, you can move to Passing Contextual Data from the Ad Server to the SSP.