Passing the IRIS_ID to your Ad Server & Ad Server Macros

Once you have retrieved the IRIS_ID you will need to pass it to your Ad Server. See the following information for how to do this across each Ad Server.

Ad Server Specific Documentation for Receiving the IRIS_ID and IRIS_CONTEXT Values

• Springserve
• Publica
• Freewheel
• Google Ad Manager
• All other Ad Servers

IRIS-Enabled™ Ad Server Macros

The below includes IRIS-enabled macros for a variety of ad servers. If you are passing IRIS-enabled values from your ad server to another ad server, these macros should be placed in the parameters as defined in the Ad Server Specific Documentation for Receiving the IRIS_ID and IRIS_CONTEXT Values.

{{IRIS_ID}}

{{IRIS_CONTEXT}}

[IRIS_ID]

[IRIS_CONTEXT]

#{request.keyValue("_fw_content_id")}

#{request.keyValue("_fw_key_words")}

%%PATTERN:iris_id%%

%%PATTERN:iris_context%%

Once Completed

Once you've completed passing the contextual segments and iris_id to your ad server, you can move to Passing Contextual Data from the Ad Server to the SSP.