Passing Contextual Data into your Ad Server

The following explains how to pass the “context” and "iris_id" values received from the IRIS.TV Context API to your Ad Server.

Once you have installed the Context API or Context Script you will need to pass the data from IRIS.TV to your Ad Server. See the following information for how to do this across each Ad Server.

Ad Server Specific Documentation

For any other Ad Servers complete the following:


 Step 1: Pass the IRIS.TV “context” values to the Ad Server:

Passing the “context” values received from IRIS.TV as a Custom Key-Value Pair into the initial ad request.

  • In your ad server create a new custom key-value pair called “iris_context

  • Pass the “context” values from the IRIS.TV Context API as comma-separated values into the “iris_context” key

Step 2: Pass the IRIS.TV “iris_id” value to the Ad Server:

Passing the “iris_id” values received from IRIS.TV as a Custom Key-Value Pair into the initial ad request.

  • In your ad server create a new custom key-value pair called “iris_id

  • Pass the “iris_id” values from the IRIS.TV Context API as a values into the “iris_id” key

Once Completed

Once you've completed passing the contextual segments and iris_id to your ad server, you can move to Passing Contextual Data from the Ad Server to the SSP.