Activating Contextual Data to the Ad Server

The section details how to activate the “context” and "iris_id" values received from IRIS.TV as a custom key-value pair into the initial ad request

Sending Contextual Data to the Ad Server

The following information details how the IRIS.TV Contextual Video Marketplace activates contextual data to enable publishers to activate contextual private marketplace deals. This page covers how to pass both the asset’s contextual segments (“context”) and hashed IRIS.TV Content ID (“iris_id”) into the ad request.

Prerequisite: Your ad server must support passing custom key-value pairs that flow through the demand chain using macros

Please consult your ad server’s documentation to learn how custom key-value pairs are passed in the ad request.

Activating the “context” Values to the Ad Server:

Overview: Passing the “context” Values Received from IRIS.TV as a Custom Key-Value Pair into the Initial Ad Request

  • In your ad server create a new custom key-value pair called “iris_context”.

  • Pass the “context” values from the IRIS.TV Context API as comma-separated values into the “iris_context” key.

Activating the “iris_id” Value to the Ad Server:

  • In your ad server create a new custom key-value pair called “iris_id”.

  • Pass the “iris_id” values from the IRIS.TV Context API as a values into the “iris_id” key.

Google Ad Manager Example

An example on how pass both the "context" and "iris_id" fields can be found here

Once Completed:

Once you've completed passing the contextual segments and iris_id to your ad server, you can move to Passing Contextual Data from the Ad Server to the SSP.