Springserve: Passing Contextual Data

This page details an example of how Springserve can be used to pass contextual data.

In Springserve, publishers need to pass the "iris_context" and "iris_id" key-value pair (KVP) in the ad tag.

This is how iris_context should appear when they are passed through the Springserve ad tag:

&iris_context=ic_4146983,ic_3809148

This is how the iris_id should be passed in through the Springserve ad tag:

&iris_id=iris_df09a302a3759de0


Using Springserve Passthrough Macros
In order to pass the values above, you will utilize passthrough macros in Springserve. Passthrough macros simply look for the matching query string parameter in the ad request and fill in the value with what follows the equals sign.

append querystring=[query_string_macro_placeholder] to your supply tag

include querystring= in the demand tag setup

Example: iris_context=&iris_id=[[QPA_iris_id}}
In Bold is an example of how the keys are defined in the Ad Server and placed here on a Demand Tag in Optional Parameters: "custom" field.


Remember to apply the iris_context key to all relevant supply tags as well for reporting purposes.

For additional information, refer to Springserve's Macro documentation or  your SpringServe Account Manager.

v7/1/2021

Back to Passing Contextual Data into your Ad Server