Passing Contextual Data to your Ad Server
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      1. Knowledge Base and Documentation
      2. IRIS-enabled™ Contextual Data: Publishers
      3. Passing Contextual Data to your Ad Server

      Any Other Ad Server: Passing Contextual Data

      This page details an example of how any ad server not listed can be used to pass contextual data.

      In your ad server of choice, publishers should create the "iris_context" and "iris_id" KVPs in the ad tag.

      This is how iris_context should be passed through the ad tag:

      &iris_context=ic_4146983,ic_3809148

      This is how the iris_id should be passed in through the ad tag:

      content_id=iris_df09a302a3759de0