Freewheel: Passing Contextual Data

This page details an example of how Freewheel can be used to pass contextual data.

Publishers can pass the "iris_context" and "iris_id" values into the FreeWheel ad server as outlined below.

Passing the IRIS_CONTEXT values to FreeWheel ad server:

Please note:

  • The  ad server macro placed in the _fw_key_words parameter must be followed by a semicolon (;)
  • The semicolon must not be the last character in the VAST tag

Passing the IRIS_ID to FreeWheel ad server: