Below is information pertaining to how publishers can integrate with the IRIS.TV Contextual Video Marketplace
There are five steps for a publisher to become IRIS-enabled:
- Provide IRIS.TV with a content feed from your CMS
- Retrieve contextual data from the IRIS.TV Context API
- Create IRIS.TV macros in your Ad Server
- Pass IRIS.TV macros to your SSP partners
- Set up reporting in your Ad Server
For clients using IRIS.TV’s Personalization and Programming offering you can also utilize the following integration methods:
- Clients using the Custom IRIS.TV Adaptive Plugin or on-page ad serving
- Clients using IMA for in-player ad serving