Introduction
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      3. Introduction

      Introduction for Publishers

      Below is information pertaining to how publishers can integrate with the IRIS.TV Contextual Video Marketplace

      Publisher Context Integration Resources


      There are five steps to enable publishers to integrate: 

      1. Provide IRIS.TV with a content feed from your CMS
      2. Retrieve contextual data from IRIS.TV
      3. Activating contextual data in your ad server 
      4. Activating contextual data in your SSP
      5. Setting up reporting and tracking of the contextual segments through your ad server
      For clients using IRIS.TV’s Personalization and Programming offering you can also utilize the following integration methods: