Publisher Introduction
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      2. IRIS-enabled™ Contextual Data: Publishers
      3. Publisher Introduction

      Introduction for Publishers

      There are four steps for a publisher to become IRIS-enabled:

      1. Provide IRIS.TV with a content feed from your CMS
      2. Retrieve the IRIS_ID and IRIS KVPs from the IRIS.TV Context API
      3. Pass the IRIS_ID and IRIS KVPs into your Ad Server
      4. Pass the IRIS_ID and IRIS KVPS to your SSP Partners