Introduction for Publishers

Below is information pertaining to how publishers can integrate with the IRIS.TV

There are five steps for a publisher to become IRIS-enabled:

  1. Provide IRIS.TV with a content feed from your CMS
  2. Retrieve contextual data from the IRIS.TV Context API
  3. Create IRIS.TV macros in your Ad Server 
  4. Pass IRIS.TV macros to your SSP partners
  5. Set up reporting in your Ad Server