The IRIS.TV Contextual Video Marketplace enables supply-side platforms (SSPs) to activate context and brand-safety targeting for their publishers.
The Contextual Video Marketplace helps SSPs facilitate buying across both private marketplace and open auction inventory. See below for information pertaining to how contextual data is passed from the publisher to the SSP and how buying options can be activated.
Supply-Side Platform Resources:
Supply-Side Platform Data Activation
Below is information pertaining to how supply-side platforms can activate contextual data for their publisher customers.
Once publishers have completed the appropriate steps to pass contextual data to their SSP of choice the SSP can complete the following:
Data to be passed from the Publisher to the SSP:
Once the publisher has integrated with the IRIS.TV Contextual Video Marketplace they will receive data on their video assets.
Example of the IRIS.TV Context API response with data for a publisher video asset:
Using the “iris_context” Custom Key-Value Pair:
Once the publisher has completed the steps to pass the “iris_context” custom key-value pair to their SSP the SSP will be able to utilize the key-value pair to target and curate PMPs for advertisers.
The “iris_context” custom key-value pair can be mapped to any necessary field in the SSP and will contain all context and brand-safety data segments available for the applicable video.
Using the “iris_id” Custom Key-Value Pair:
Once the publisher has completed the steps to pass the “iris_id” custom key-value pair to their SSP the SSP will be able to pass the “iris_id” into the bidstream.
The SSP will need to map the “iris_id” into the “content.id” field in the bidstream, the “content.id” field can be located in the content object.
Example of the “iris_id” in the content object field in the bidstream:
Once the SSP completes the above steps their publishers will be able to:
Curate contextual video private marketplace for advertisers
Enable advertisers to target open auction video inventory with contextual data
Private Marketplace Tracking and Reporting
Below is information pertaining to how SSPs can run automated email reporting sent to IRIS.TV. This data is then used to understand the success of PMPs using contextual data. Check with your IRIS.TV contact to receive an email address to forward your email reporting.
For reporting, SSP should include the following.
Publisher (or seat)
With the following metrics:
- Ad Initialization
- Ad Impression
- Video Completion Rate (VCR)
- Click-Through Rate (CTR)