Private Marketplace Reporting

The below describes how SSPs should set up Deal ID reporting with IRIS.TV.

Private Marketplace Tracking and Reporting

Below is information pertaining to how SSPs can run automated email reporting sent to IRIS.TV. This data is then used to understand the success of PMPs using contextual data. Check with your IRIS.TV contact to receive an email address to forward your email reporting. 

For reporting, SSP should include the following.


  • Date

  • Deal ID

  • Publisher (or seat)

With the following metrics:   

  • Ad Opportunities

  • Bids
  • Ad Initialization
  • Ad Impression
  • Video Completion Rate (VCR)
  • Click-Through Rate (CTR)
  • eCPM
  • Clicks
  • Completions
  • Attached CSV or in-email data.
  • The file cannot be password protected or a link to a portal or website.

And frequency:

  • Daily