SpringServe Direct Deal Forecasting with Contextual Data

You can request forecasting data from IRIS.TV, which can be furnished using SpringServe reporting data received by IRIS.TV. As of right now this can only be provided in the form of an excel sheet, contact your IRIS.TV Technical Account Manager to start the process.

The forecasting sheet will come with a pivot summary on the first tab with ad request volume by segment under its corresponding Data Partner, note that the name presented in the summary tab will be the name of the segment as it appears in SpringServe. The second tab will contain the raw segment taxonomy data for each Data Partner segment, which will include Data Partner KVP and IRIS.TV tiering for that segment. Use this information to power deal planning and as a tool to go to market with contextualized inventory packages.