SpringServe Contextual Data Integration

The following explains how to add IRIS.TV data via the SpringServe Ad Server.

IRIS.TV and SpringServe have a direct integration enabling publishers utilizing the SpringServe ad server to retrieve IRIS.TV data. See the following for more information.

There are 4 steps to add IRIS.TV data via SpringServe:

  1. Provide your video meta-data to IRIS.TV from your CMS - see here for more information  on methods to pass video meta-data to IRIS.TV.

  2. Pass your video ID (GUID-Global Unique Identifier) from your CMS to SpringServe on all supply tags via the content_id parameter.  Ensure this is the same GUID you provide to IRIS.TV.  You can also use the iris_content_id query parameter if content_id is reserved for other use cases.  Details can be found here.

  3. Add the IRIS.TV credentials to your SpringServe account - see here for details on how to activate in the SpringServe platform.  Reach out to your SpringServe Contact for Account-level activation.

  4. Once you have completed the above steps, ensure you have added the IRIS.TV macros to all outbound calls to your SSP partners to ensure the data is passed.  

Information regarding the standard IRIS.TV macros can be found here on SpringServe's Macros Page.