PubMatic: Passing the iris_id

The below describes how PubMatic passed the iris_id into the bidstream.

PubMatic passes the iris_id to DSPs via the field. See the following example for where to locate the iris_id on PubMatic ad requests.

Example of the iris_id in the field in the content object:

Code Snippet here:


"site": {

      "page": "",

      "ref": "",

      "publisher": {

        "id": "123456"


      "domain": "",

      "content": {

        "title": "How to pass Content IDs",

        "url": "",

        "keywords": [],

       "id": "iris_f837enao93h7f5ni2",

        "len": 40