Passing Contextual Data to your SSPs
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      2. IRIS-enabled™ Contextual Data: Publishers
      3. Passing Contextual Data to your SSPs

      Magnite Streaming: Passing Contextual Data

      This details how to format the iris_context and iris_id KVPs in the Magnite Streaming tag integration.

      oRTB Integration


      • IRIS_ID will need to be passed to Magnite streaming via the content.id attribute

      • IRIS_context (contextual values) will need to be passed in the site object extension field, using any of the available c values (c4 is preferred) 

      Here is an example of those values:

      "app": {
              "id": "xtz2u-vlqjo",
              "name": "ExampleName",
              "bundle": "12345",
              "domain": "",
              "storeurl": "https://channelstore.roku.com/details/123456",
              "publisher": {
                  "id": "1009"
              },
              "content": {
                  "id": "iris_c27740c0ee5b113f",

      "ext": {
              "extra": {
                  "c4": "ic_0755895,ic_4890138,ic_4980180",

      Tag Integration

      The tag integration leverages the custom key-value pair formatting to pass in the iris_context and iris_id to Magnite Streaming.

      The iris_context is passed through the c4 parameter, and the iris_id is passed through the keywords parameter.

      Here is an example of how to pass the iris_context key-value through the c4 parameter :

      &c4=ic_0755895,ic_4890138,ic_4980180

      Here is an example of how to pass the iris_id key-value through the keywords parameter:

      &videoId=iris_5acf886d06f05102

      *Please contact your Magnite account representative for additional information.