This details how to format the iris_context and iris_id KVPs in the Magnite CTV tag integration.
The tag integration leverages the custom key-value pair formatting to pass in the iris_context and iris_id to Magnite CTV.
The iris_context is passed through the c4 parameter, and the iris_id is passed through the keywords parameter. You will also need to pass in a "videoId".
Magnite leverages the Content object fields for IRIS.TV Contextual Data. To use this field, you will need to pass a unique video ID into the "videoId" parameter.
For the videoId parameter you can use either:
- An internal unique asset ID.
- The iris_id.
See below for how to pass the videoId parameter:
Once the videoID is configured, you can configure IRIS.TV Contextual Data.
Note: If you are passing the iris_id in the "videoId" parameter, you will also need to pass it into the "keywords" parameter.
Passing in IRIS.TV Contextual Data
See below for how to pass the iris_context key-value through the c4 parameter :
*Please contact your Magnite account representative for additional information, especially if you are currently using the c4 value for other purposes.
See below for how to pass the iris_id key-value through the keywords parameter:
*Please contact your Magnite account representative for additional information.