This details how to format the iris_context and iris_id KVPs in the Magnite CTV tag integration.
oRTB Integration
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IRIS_ID will need to be passed to Magnite streaming via the keywords attribute
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IRIS_context (contextual values) will need to be passed in the site object extension field, using any of the available c values (c4 is preferred)
Here is an example of those values:
"site": {
"ext": {
"c4": "iris_context="ic_8930368","ic_3753543","ic_6902683","ic_3274730"
"keywords": "iris_5acf886d06f05102"
}
},
Tag Integration
The tag integration leverages the custom key-value pair formatting to pass in the iris_context and iris_id to Magnite CTV.
The iris_context is passed through the c4 parameter, and the iris_id is passed through the keywords parameter.
Here is an example of how to pass the iris_context key-value through the c4 parameter :
&c4=ic_0755895,ic_4890138,ic_4980180
Here is an example of how to pass the iris_id key-value through the keywords parameter:
&keywords=iris_5acf886d06f05102
*Please contact your Magnite account representative for additional information.