Passing Contextual Data to your SSPs
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      Magnite CTV: Passing Contextual Data

      This details how to format the iris_context and iris_id KVPs in the Magnite CTV tag integration.

      Tag Integration

      The tag integration leverages the custom key-value pair formatting to pass in the iris_context and iris_id to Magnite CTV. The iris_context is passed through the c4 parameter, and the iris_id is passed through the keywords parameter.

      See below for how to pass the iris_context key-value through the c4 parameter :

      &c4=ic_0755895,ic_4890138,ic_4980180&

      *Please contact your Magnite account representative for additional information, especially if you are currently using the c4 value for other purposes.

       

      See below for how to pass the iris_id key-value through the keywords parameter:

      &keywords=iris_18719437&

      *Please contact your Magnite account representative for additional information.