Magnite CTV: Passing Contextual Data

This details how to format the iris_context and iris_id KVPs in the Magnite CTV tag integration.

Tag Integration

The tag integration leverages the custom key-value pair formatting to pass in the iris_context and iris_id to Magnite CTV. The iris_context is passed through the c4 parameter, and the iris_id is passed through the keywords parameter.

See below for how to pass the iris_context key-value through the c4 parameter :

&c4=ic_0755895,ic_4890138,ic_4980180&

*Please contact your Magnite account representative for additional information, especially if you are currently using the c4 value for other purposes.

 

See below for how to pass the iris_id key-value through the keywords parameter:

&keywords=iris_18719437&

*Please contact your Magnite account representative for additional information.