Passing Contextual Data to your SSPs
      Back to home
      1. Knowledge Base and Documentation
      2. IRIS-enabled™ Contextual Data: Publishers
      3. Passing Contextual Data to your SSPs

      Magnite CTV: Passing Contextual Data

      This details how to format the iris_context and iris_id KVPs in the Magnite CTV tag integration.

      oRTB Integration


      • IRIS_ID will need to be passed to Magnite streaming via the keywords attribute

      • IRIS_context (contextual values) will need to be passed in the site object extension field, using any of the available c values (c4 is preferred) 

      Here is an example of those values:

          "site": {
              "ext": {
                  "c4": "iris_context="ic_8930368","ic_3753543","ic_6902683","ic_3274730"
                  "keywords": "iris_5acf886d06f05102"
              }
          },

      Tag Integration

      The tag integration leverages the custom key-value pair formatting to pass in the iris_context and iris_id to Magnite CTV.

      The iris_context is passed through the c4 parameter, and the iris_id is passed through the keywords parameter.

      Here is an example of how to pass the iris_context key-value through the c4 parameter :

      &c4=ic_0755895,ic_4890138,ic_4980180

      Here is an example of how to pass the iris_id key-value through the keywords parameter:

      &keywords=iris_5acf886d06f05102

      *Please contact your Magnite account representative for additional information.