This details how to format the iris_context and iris_id KVPs in the Magnite CTV tag integration.
The tag integration leverages the custom key-value pair formatting to pass in the iris_context and iris_id to Magnite CTV. The iris_context is passed through the c4 parameter, and the iris_id is passed through the keywords parameter.
See below for how to pass the iris_context key-value through the c4 parameter :
*Please contact your Magnite account representative for additional information, especially if you are currently using the c4 value for other purposes.
See below for how to pass the iris_id key-value through the keywords parameter:
*Please contact your Magnite account representative for additional information.