Magnite CTV: Passing Contextual Data

This details how to format the iris_context and iris_id KVPs in the Magnite CTV tag integration.

Tag Integration

The tag integration leverages the custom key-value pair formatting to pass in the iris_context and iris_id to Magnite CTV.

The iris_context is passed through the c4 parameter, and the iris_id is passed through the keywords parameter. You will also need to pass in a "videoId".

videoID Prerequisite

Magnite leverages the Content object fields for IRIS.TV Contextual Data. To use this field, you will need to pass a unique video ID into the "videoId" parameter.

For the videoId parameter you can use either:

  1. An internal unique asset ID.
  2. The iris_id.

See below for how to pass the videoId parameter:

&videoId=FAL9080AMA

Once the videoID is configured, you can configure IRIS.TV Contextual Data.

Note: If you are passing the iris_id in the "videoId" parameter, you will also need to pass it into the "keywords" parameter.

Passing in IRIS.TV Contextual Data

See below for how to pass the iris_context key-value through the c4 parameter :

&c4=ic_0755895,ic_4890138,ic_4980180&

*Please contact your Magnite account representative for additional information, especially if you are currently using the c4 value for other purposes.

 

See below for how to pass the iris_id key-value through the keywords parameter:

&keywords=iris_18719437&

*Please contact your Magnite account representative for additional information.