Magnite CTV: Passing the iris_id

The below describes how Magnite CTV passed the iris_id into the bidstream.

Magnite CTV passes the iris_id to DSPs via the content.keywords field. See the following example for where to locate the iris_id on Magnite CTV ad requests.

Example of the iris_id in the content.keywords field in the content object:

“content”: {
        “id”: “FAF9080”,
         ...
        "keywords": "iris_f837enao93h7f5ni2"
        “contentrating”: “TV-PG”,
        ...
        “len”: 1440,
         “genre”: “Comedy”
}