Magnite CTV: Passing the iris_id

The below describes how Magnite CTV passed the iris_id into the bidstream.

Magnite CTV passes the iris_id to DSPs via the content.keywords field. See the following example for where to locate the iris_id on Magnite CTV ad requests.

Example of the iris_id in the content.keywords field in the content object:

“content”: {
        “id”: “]video id]”,
        “title”: “[title]”,
        “series”: “[series]”,
        “cat”: “[category]”,
        "keywords": "iris_f837enao93h7f5ni2"
        “contentrating”: “TV-PG”,
        “context”: 1,
“producer”: “[producer]”,
“id”: “[network]”,
“name”: “[network_name]”
},
“len”: “[seconds]”,
“genre”: “Comedy”
}