Magnite CTV: Passing the iris_id

The below describes how Magnite CTV passed the iris_id into the bidstream.

Magnite CTV passes the iris_id to DSPs via the content.keywords field. See the following example for where to locate the iris_id on Magnite CTV ad requests.


Example of the iris_id in the content.keywords field in the content object:

“content”: {
“id”: “]video id]”,
“title”: “[title]”,
“series”: “[series]”,
“cat”: “[category]”,
"keywords": "iris_f837enao93h7f5ni2"
“contentrating”: “TV-PG”,
“context”: 1,
“producer”: “[producer]”,
“id”: “[network]”,
“name”: “[network_name]”
“len”: “[seconds]”,
“genre”: “Comedy”