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Magnite CTV: Passing the iris_id
The below describes how Magnite CTV passed the iris_id into the bidstream.
Magnite CTV passes the iris_id to DSPs via the content.keywords field. See the following example for where to locate the iris_id on Magnite CTV ad requests.
Example of the iris_id in the content.keywords field in the content object:
“content”: {
“id”: “FAF9080”,
...
"keywords": "iris_f837enao93h7f5ni2"
“contentrating”: “TV-PG”,
...
“len”: 1440,
“genre”: “Comedy”
}