Magnite CTV: Passing the iris_id

The below describes how Magnite CTV passed the iris_id into the bidstream.

Magnite CTV passes the iris_id to DSPs via the content.keywords field. See the following example for where to locate the iris_id on Magnite CTV ad requests.


Example of the iris_id in the content.keywords field in the content object:

“content”: {
“id”: “FAF9080”,
"keywords": "iris_f837enao93h7f5ni2"
“contentrating”: “TV-PG”,
“len”: 1440,
“genre”: “Comedy”