Example SSP Mapping: GAM to Telaria SSP

This details a specific use case of mapping "iris_context" values from Google Ad Manager to Telaria SSP.

In GAM, “cust_params” are pulled out and passed to demand partners using the Pattern Match Macro

Google documentation on the Pattern Match Macro can be found on this page: https://support.google.com/admanager/answer/2376981?hl=en

Telaria uses the key “c4” to pass context values in their requests.

Here is an example of a Telaria tag populated with GAM’s Pattern Match Macro that will pull out the “context” values sent in the cust_params section of the initial ad request: