Equativ SSP: Passing Contextual Data

This article details how to pass the iris_id into the bidstream

Equativ SSP supports the IRIS_ID both through their Ad API endpoint or through the oRTB/SSB endpoints. Passing the IRIS_ID into the request to Equativ SSP is required to access unique demand tied to IRIS-enabled data segments in DSPs and any post-impression reporting.

Passing the IRIS_ID Using the Ad API Endpoint

The IRIS_ID can be passed through the ?ctid= query string parameter. Example below:

https://videoapi.smartadserver.com/ac?ctid=iris_5acf886d06f05102

Passing the IRIS_ID Using the ORTB/SSB Endpoints

The IRIS_ID can be passed within the content.id attribute of the bid request under the site or app object. Example below:

"content": {

  "id": "iris_5acf886d06f05102",

},

Passing the IRIS_ID Using SpringServe/Publica

If you are using SpringServe or Publica, the IRIS_ID can be passed by enabling support for the Equativ bidder. For more information and enablement, please contact your Publica or SpringServe representative.