Demand-Side Platform Resources

The IRIS.TV Contextual Video Marketplace enables demand-side platforms (DSPs) to activate context and brand-safety targeting for their advertisers.

The Contextual Video Marketplace helps DSPs facilitate buying across both private marketplace and open auction inventory. See below for information pertaining to how contextual buying can be activated.

Demand-side Platform Resources:

  1. Private Marketplace Buying
  2. Open Auction Buying