The following explains how to pass the “context” and "iris_id" values received from the IRIS.TV Context API to your Ad Server.
Once you have installed the Context API or Context Script you will need to pass the data from IRIS.TV to your Ad Server. See the following information for how to do this across each Ad Server.
Ad Server Specific Documentation for Receiving the IRIS_ID and IRIS_CONTEXT Values
IRIS-Enabled™ Ad Server Macros
The below includes IRIS-enabled macros for a variety of ad servers. If you are passing IRIS-enabled values from your ad server to another ad server, these macros should be placed in the parameters as defined in the Ad Server Specific Documentation for Receiving the IRIS_ID and IRIS_CONTEXT Values.
| Ad Server | IRIS_ID Macro | IRIS_CONTEXT Macro |
|
SpringServe |
{{IRIS_ID}}
|
{{IRIS_CONTEXT}}
|
| Publica |
[IRIS_ID]
|
[IRIS_CONTEXT]
|
| FreeWheel |
#{request.keyValue("_fw_content_id")}
|
#{request.keyValue("_fw_key_words")}
|
| GAM |
%%PATTERN:iris_id%%
|
%%PATTERN:iris_context%%
|
Once Completed
Once you've completed passing the contextual segments and iris_id to your ad server, you can move to Passing Contextual Data from the Ad Server to the SSP.